3T is pleased to introduce a global collaboration with Bally on a limited-edition Bally Peak Outlook e-Bike; this is the first time in Bally’s history that a bike has been designed.
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The Bally-designed e-bike encapsulates the core values of the Swiss brand: outstanding craftsmanship, purposeful integrity and an active spirit. What’s more, 100 percent of the net profits will be donated to the Bally Peak Outlook Foundation to further its work and commitment to mountain preservation.
The frame is entirely handmade in naked carbon, resulting in innovatively lightweight bodywork. Designed by Bally in Switzerland and manufactured in Italy by 3T, the Exploro Racemax Boost model comes in three sizes and is a futuristic move in the right direction towards more sustainable lifestyles.
Made for extreme, sporting and urban climes alike, the model utilizes an Exploro Ultra MAHLE E-bike motion X35 System, making light work of the most challenging terrains.
This is demonstrated by longtime Bally Peak Outlook collaborator and environmentalist Dawa Steven Sherpa, who put the e-bike to the test in the Italian Swiss Alps for the accompanying campaign.
Over the years, the Bally Peak Outlook Foundation has built a broad coalition of global partners who have provided vital guidance and insights into its sustainability efforts.
Now the Foundation enters the next chapter of this important work with this e-Bike collaboration.
Bally CEO Nicolas Girotto says:
“This considered partnership with 3T Bike reinforces our commitment to sustainability.
Through our continued work with the Bally Peak Outlook Foundation, we are striving to act both proactively and responsibly to contribute towards a more climate-conscious future for all”.
The limited-edition e-Bike will be displayed in selected Bally stores worldwide accompanied by a digital campaign on the Swiss brand’s platforms.
Customers visiting the Bally website will be redirected to purchase the e-Bike through 3T, who are managing production, sales and distribution.
The Bally Peak Outlook Foundation was established in 2020, demonstrating the Swiss luxury brand’s long-term commitment to mountain preservation. With a mission to safeguard fragile alpine environments from the adverse effects of global warming and excessive outdoor tourism, the Bally Peak Outlook Foundation aims to raise awareness around the issues threatening the future of these extreme landscapes and empower local communities and reputable, on-the-ground partners to drive positive and sustainable change.
To learn more, visit Bally.com/peakoutlook