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Exploro @ Rinascente Roma

Prestigious fashion store Rinascente in Rome displays the Exploro RaceMax

Text by René Wiertz , photos by Lazzaretti - 01 September 2020

Other than designing bikes that are fast & comfortable, 3T also strive to make our bikes beautiful to the eye.

Somehow, famed Italian fashion store Rinascente noticed the Exploro RaceMax for its particular beauty in terms of shape and choice of colors. So they asked us if we were willing to show the RaceMax at their Rome store during the month of September.

Rinascente is an institution in fashion, beginning in 1865 when the Bocconi brothers opened their first workshop in the center of Milan. Today Rinascente has a collection of prestigious stores in Italy, occupying large historical buildings in the hearts of the main cities.

It’s really much more than ‘store’: it’s the references for the city and high-level shopping experience. Emphasizing “for the city, with the city, in the city”, Rinascente connects the cities they are to the entire world.

They do this not only through fashion but as they say through “a theatre full of novelties, unique proposals and events”.

We are proud that our Exploro RaceMax has been selected by the Team of Rinascente to be on full display at their Rome store. And a great thank you for our dealer in Rome, Cicli Lazzaretti, to make this happen!

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3 responses to “Exploro @ Rinascente Roma”

  1. J

    Jon says:

    05 September 2020

    Gerard, any update on the red/white and rtp racemax frames?

    Reply
    1. Rene Wiertz says:

      06 September 2020

      Hi Jon, the Exploro RaceMax in red/white starts shipping mid october. RTP frames are available from the beginning of November.

      Reply
      1. J

        Jon says:

        08 September 2020

        René, thanks! Loved watching the video in Lombardy! Super cool! Cannot wait to add the Racemax to my Exploro stable – love my Exploro!

        Reply
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