Other than designing bikes that are fast & comfortable, 3T also strive to make our bikes beautiful to the eye.
Somehow, famed Italian fashion store Rinascente noticed the Exploro RaceMax for its particular beauty in terms of shape and choice of colors. So they asked us if we were willing to show the RaceMax at their Rome store during the month of September.
Rinascente is an institution in fashion, beginning in 1865 when the Bocconi brothers opened their first workshop in the center of Milan. Today Rinascente has a collection of prestigious stores in Italy, occupying large historical buildings in the hearts of the main cities.
It’s really much more than ‘store’: it’s the references for the city and high-level shopping experience. Emphasizing “for the city, with the city, in the city”, Rinascente connects the cities they are to the entire world.
They do this not only through fashion but as they say through “a theatre full of novelties, unique proposals and events”.
We are proud that our Exploro RaceMax has been selected by the Team of Rinascente to be on full display at their Rome store. And a great thank you for our dealer in Rome, Cicli Lazzaretti, to make this happen!