BE FIRST.

BE FIRST.

Innovation is in 3T's DNA, and with this very incomplete list we honor the great ingenuity of Mario Dedioniggi and those who followed him since 1961.

1961: Mario Dedioniggi starts Tecnologia del Tubo Torinese.
1970: Introduces the world’s lightest saddle called the Superleggera.
1975: Starts experimenting with 7075 Ergal alloy for handlebars.
1975: Produces the world’s lightest handlebar at 250g called the Superleggera.
1978: Invents the Record 78 stem.
1980: Gives consumers a choice of handlebar bends; the Merckx, the Gimondi, the Saronni, the Defilippis.
1982: Invents the first fully opening stem called the 2000.
1983: Introduces the world’s first aerodynamic racing handlebar called the Aerodinamica.
1985: Makes the bullhorn-shaped time trial bar called the 51’151” for Francesco Moser’s hour record.
1986: Creates the world’s first integrated stem & bar combo in carbon called the CarbonAir.
1987: Produce the world’s first triathlon handlebar called DH Bar for Scott USA.
1987: Invents the world’s first stem with internal computer cable routing called ComputerReady.
1988: Produces the world’s first clip-on bar called U-Bar for Scott USA.
1989: Becomes the world’s first handlebar manufacturer to mark every product with traceability codes.
1989: Invents the world’s first stem with hinged clamp called the Model 2002.
1989: Invents the “Stretch System” to easily open the old-style stems on the Synthesis model.
1989: Invents the world’s first drilled bar for the internal routing of brake cables called the Paris-Roubaix.
1989: Reinvents the handlebar by creating the world’s most copied anatomic grip ever; the Forma SL.
1991: Invents the front groove on racing bars for Campagnolo’s Ergopower levers on the Paris-Roubaix.
1992: Designs and produces the world’s most adjustable TT handlebar called the BioQuartetto.
1993: Sets a new world record for the lightest aluminium handlebar called Prima 220.
1993: Produces the world’s lightest cross-country mountainbike handlebar at 130g.
1993: Produces the world’s first handlebar using Alu-Ti (Alutan).
1994: Reinvents clip-on extensions with the fully adjustable Bio Arms.
1994: Reimagines stem production by forging the most copied stem in history; the ForgeAhead.
1998: Designs and produces the first morphologically correct handlebar in carbon called the Morphe.
1999: Wins an I.D. Award for the Mutant stem. The jury: “We don’t understand it, but it’s beautiful”.
1999: Once again sets a world record for the lightest alloy handlebar with the Prima 199.
1999: 3T president asks engineers: “What would a stem look like if it was an Audi TT car?” Forgie is born.
2000: Breaks its own world record for lightest handlebar with the Zepp XL.
2002: Designs and produces a multi-shaped ergonomic carbon racing handlebar called More.
2002: More stem with integrated bearing topcap sets new standard for integration
2003: Reinvents the Morphe and sets new standards in ergonomics with the Morpheus.
2003: Reinvents women’s cycling with the world’s first female-specific handlebar called the Eva.
2004: Takes ergonomics to the next level with the BioMorphe.
2007: 3T relaunches with a completely new range in 3 easy-to-understand levels: PRO, TEAM & LTD.
2008: Reinvents the classic Merckx bend from the 80’s into a superlight carbon bar called the Rotundo.
2008: 3T Funda fork becomes the aero standard and is spec’d on many bikes including Cervélo.
2008: Reinvents the BioMorphe with a lighter shape called the Ergosum.
2008: The Ergonova creates yet again a new standard in comfort.
2008: Shocks the world with the fastest aerobar, with integrated brake levers; the Ventus.
2008: New product range wins Tour de France and Olympic Gold medals just one year after relaunch.
2010: Creates the first full aero omnium track bar with additional aero hand positions called the Sphinx.
2009: Creates an aero dropbar with integrated clip-ons for ITU triathlon racing called the Zefiro.
2010: Reinvents track cycling with the stiffest & most aero sprint bar called the Scatto, which becomes the bar of choice at the 2012 Olympics.
2010: Reinvents the seatpost with micro-step Difflock system on the Palladio.
2011: Reinvents the minimalist aerobar with the narrowest & most aero base bar called the Brezza Nano.
2011: Reinvents the adjustable stem with the zero-slip micro-step Difflock system on the ARXA.
2011: Invents the spoke pocket, a designed-for-carbon solution to attach spokes to the rim without the need to drill holes.
2012: Creates a mash up of the classic Merckx bend and an ergonomic top portion called the Tornova.
2012: Creates the first super-aerobar fully integrated with a frame; the Aduro designed for the Cervélo P5.
2012: Creates the world’s first stem with integrated computer mount together with Garmin called the Integra.
2012: Sets new standards for drop bar aerodynamics by introducing the Aeronova.
2014: Introduces custom color options hand-painted in Italy for its cockpit parts.
2015: Becomes the first to offer a full wheel range only for road disc brakes called the Discus series.
2016: Reinvents gravel riding with the world’s first aero gravel bike called the Exploro.
2016: Introduces the world’s first aero gravel fork, the Fango
2016: Becomes the first to offer 650b wheels specifically for RoadPlus & gravel tires; the DiscusPlus series.
2016: Flips aerobar design completely with a reverse grip for increased safety and control: the Revo.
2017: Reinvents the seatpost again with a 0 & 25 mm offset integrated into one post called the Zero25.
2017: Reinvents aero road bike design by increasing comfort and reducing drag, dedicating the design completely to wider tires and a 1x drivetrain; the Strada.
2017: Creates the world’s first flatmount disc fork with aerodynamically integrated brake adaptor mount.
2017: Starts Progetto Italia to bring production of high-end bicycle products back to Italy.
2018: Launches the first Progetto Italia product and world’s fastest aero crank; the Torno.
2018: Brings Strada speed & comfort to fans of 2x drivetrains with the Strada Due.
2018: Once again reimagines the ergonomic handlebar with the Superergo.
2018: Brings back the Superleggera handlebar, this time in carbon, at an incredible 160g weight
2018: Two-step flare keeps brake levers vertical on flared dropper for better comfort; the Superghiaia.
2019: Discus 45 | 32 is the first aero wheel optimized for wider road tires as used on the Strada.